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What a high-performing lead engine looks like

Explore case study frameworks and reporting methodologies engineered to scale qualified lead pipeline.
Demonstration Overview: Data benchmarks shown represent standardized growth models across client accounts.
  • Home Services

    From scattered spend to a booked calendar

    The Problem
    Ad budget spread across five campaigns with no call tracking.
    Our Strategy & Execution
    Consolidated into one intent-led search campaign plus a speed-optimised landing page.
    • +142%

      Qualified enquiries

    • -41%

      Cost per lead

    • 3.1x

      Return on ad spend

  • B2B SaaS

    Demo requests that sales actually wanted

    The Problem
    High form volume, low qualification, long sales cycles.
    Our Strategy & Execution
    Added qualification fields, lead scoring and an ICP-matched LinkedIn programme.
    • +68%

      SQL rate

    • -27%

      Cost per demo

    • 2.4x

      Pipeline value

  • Healthcare

    Owning the local map pack

    The Problem
    Invisible in local search across three clinic locations.
    Our Strategy & Execution
    Location page architecture, review engine and Google Business Profile overhaul.
    • +215%

      Map views

    • +96%

      Call clicks

    • #1–3

      Local rankings

Typical 90-Day Trajectory

Standard launch and optimization timeline.

  • Days 1–30

    Audit, rebuild tracking, launch first campaign and landing page.

  • Days 31–60

    Creative and offer testing; cost per lead begins to fall.

  • Days 61–90

    Scale winners, add a second channel, formalise follow-up.

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